The story of the road

Client: Visit Victoria  

The brief: Clothesline Content was commissioned by Visit Victoria and The Great Ocean Road Tourism to produce all of the video content to celebrate the 100th anniversary of the construction of the iconic, Great Ocean Road.

The Production: Over a year Clothesline Content researched the construction of The Great Ocean road, discovering untold stories and unheard voices. With a small team of one DOP and two Director/Producers, Clothesline developed all the content with post production by Coolchange Creative.

The Content: A thirty minute documentary, The Story of the Road, taking you on a journey to understand how this iconic stretch of road was constructed, five films telling the story of each major town along The Great Ocean Road and all of the promotional video content.

Clothesline Content secured to broadcast acquisition deals for the project and the documentary is airing on SBS Friday 24th April, 4pm.